CityFM89, the flag-bearer of self-expression came up with the Music Out Loud movement where we invited people to express themselves with their music, their words, their moves, their voice, and their passion. We encouraged people to unleash the music that lies within their soul and let their Music Out Loud.
The #MOL movement was initiated by our RJs – Wes, Ghazzal, Ali, Zeeshan, Akash and Saad talking about their passions and inviting other people to become a part of the movement and be Out Loud about what they are most passionate about. Not only did our RJs but some of the very renowned personalities such as Hasan Rizvi, Bilal Ashraf, Nabila, Sarwat Gillani, Jasir Abro, AmtulBaweja, Rabeeya Latif, Mehdi Maloof and many more jumped on the Music Out Loud bandwagon and started sharing videos of what described them and what meant the most to them.
Following our RJs and celebrities, the MOL fever caught on and created waves all across as other people started coming on board and showing off their talents. They shared videos of them singing, dancing, painting, playing sports, playing instruments and much more using the hashtags #MusicOutLoud and #MOL.
We gave out exclusive MOL packages as a gesture of encouragement to people who came forward and expressed themselves loud and proud!